CUE Health
Cue Health delivers rapid, lab-quality molecular testing—anytime, anywhere. As a premium product, the packaging needed to be simple, elegant, and reflective of the cutting-edge technology and innovation behind it. I created the visual branding system—spanning packaging, website, and social media—to convey a modern, elevated experience across every touchpoint.
- Visual branding system
- Packaging design
- Website design
- Social
Collection Kits
To continue their commitment to at-home care, Cue developed their own collection kits. They wanted the packaging to feel bold and colorful, in contrast to the standard contents typically found in most kits. We extended the established visual language from the cartridge boxes by retaining the white border and incorporating iconography. The pattern design was inspired by the shape of Cue’s rectangular diagnostic cartridges.
Health Panel Kits
Cue Health needed digital cards for its shop page to represent the many health panels that offer. They liked the design so much that they extended the design to packing and offered personal kits for each panel.
Digital cards & email
